Black Friday is always a highly anticipated shopping event, and 2024 is no different. For Apple enthusiasts, it’s an opportunity to snag deals on some of the most sought-after tech products. Scheduled for November 29, 2024, Black Friday kicks off the holiday shopping season, with many deals starting even earlier in November. While Apple’s own approach to Black Friday discounts is relatively modest, consumers can still find impressive savings on Apple products through major third-party retailers like Walmart, Best Buy, and Amazon. Here’s what you can expect this year and how to prepare for a smart shopping strategy.
Apple typically takes a conservative approach to Black Friday, opting to offer gift cards with purchases rather than directly discounting its products. Historically, Apple’s Black Friday promotions have included gift cards worth up to $200 with the purchase of select items. For example, last year, buying certain MacBooks or iPads came with gift cards of varying amounts. This trend is expected to continue in 2024, allowing customers to enjoy a “bonus” on future Apple purchases rather than upfront savings.
Apple’s online and in-store Black Friday sales usually span four days, from Black Friday through Cyber Monday. These gift card promotions are ideal for customers looking to invest further in Apple’s ecosystem, allowing them to spend on accessories, apps, or even put the gift card toward a future device.
Apple’s AirPods are consistently popular during Black Friday. The AirPods Pro 2, with their advanced noise-canceling features and improved battery life, were discounted by up to 20% in 2023. This year, we can anticipate similar savings, making it a great time to pick up these wireless earbuds. While Apple’s own site may not feature a direct discount, retailers like Amazon and Walmart typically offer reduced prices on AirPods during Black Friday.
iPads are another top choice for Black Friday shoppers. Both entry-level and Pro models are expected to see price cuts. In previous years, the 9th generation iPad dropped to $199, making it an affordable option for students, artists, and casual users. The iPad Air and iPad Pro models might also feature discounts, especially on older generations. If you’re looking to get an iPad for yourself or as a holiday gift, third-party retailers will likely provide the most competitive prices.
The MacBook line has seen considerable price drops during past Black Fridays, especially on older models or earlier versions of newer designs. For example, the MacBook Air M1 reached a low price of $649 during early deals in 2023. This year, expect the MacBook Air (both M1 and potentially M2 models) to be discounted. MacBook Pro models may also receive some markdowns, particularly through retailers like Best Buy, which has historically offered attractive Black Friday deals on MacBooks.
Apple Watches are a popular choice during the holiday season, particularly the Apple Watch Series 9 and the Apple Watch SE. Discounts on these models often range between $30 and $70, especially on older models. While Apple may not discount these directly, retailers frequently offer deals, making Black Friday a great time to upgrade to a new smartwatch. Walmart and Amazon are expected to include the Apple Watch in their early Black Friday sales, providing a chance for shoppers to pick up the latest wearable tech at a reduced price.
To maximize your savings on Apple products during Black Friday, here are some useful shopping tips:
Many major retailers start their Black Friday sales early, allowing you to secure deals before the official event. For instance, Walmart’s first Black Friday sale event kicks off online on November 11. Getting in on these early deals can help you avoid the rush and make sure you don’t miss out on popular items that tend to sell out quickly.
Price comparison tools and apps can be extremely helpful during Black Friday. Since multiple retailers often offer similar discounts on Apple products, using a tool to compare prices can help you find the best deal. Amazon, Walmart, and Best Buy are known for their competitive pricing on Apple devices, so checking prices across these sites can help you make an informed purchase.
With so many discounts available, it’s easy to get carried away during Black Friday. To avoid overspending, plan your budget ahead of time and decide which items you truly need. If you’re looking for specific Apple products, prioritize those purchases and look out for deals on them. Setting a budget and sticking to it can help you enjoy the benefits of Black Friday without buyer’s remorse.
As Black Friday 2024 approaches, Apple fans should keep an eye out for early deals and discounts from major retailers. While Apple may stick to its traditional strategy of offering gift cards instead of direct discounts, third-party retailers are likely to provide meaningful savings on popular items like AirPods, iPads, MacBooks, and Apple Watches. By planning ahead, signing up for memberships where applicable, and comparing prices, shoppers can make the most of this year’s Black Friday sales and score deals on Apple’s top tech products.
Black Friday remains one of the best opportunities to invest in Apple devices, whether you’re upgrading your own tech or shopping for holiday gifts. With some strategic planning and by leveraging retailer discounts, you can make Black Friday 2024 a success and enjoy the best of Apple without breaking the bank.