Toyota, renowned globally for its automotive innovations, is steering into the space industry, marking a significant shift from terrestrial to extraterrestrial mobility. This venture underscores Toyota's commitment to expanding the horizons of mobility and contributing to humanity's exploration of space.
In early January 2025, Toyota's research subsidiary, Woven by Toyota, announced a substantial investment in Japanese startup Interstellar Technologies (IST). The investment, approximately 7 billion yen ($44.4 million), aims to support IST's efforts in mass-producing rockets. This collaboration is expected to enhance IST's supply chains and corporate governance, with Woven by Toyota appointing a director to IST's board. Toyota's Chairman, Akio Toyoda, emphasized the company's interest in mobility beyond Earth during his speech at the CES trade show, stating, "The future of mobility shouldn't be limited to just Earth, or just one car company."
Beyond investments, Toyota is actively developing a pressurized lunar rover, aptly named the Lunar Cruiser, in collaboration with the Japan Aerospace Exploration Agency (JAXA). Drawing inspiration from the Toyota Land Cruiser, the Lunar Cruiser is designed to transport astronauts across the lunar surface, supporting missions that could last up to 45 days. The rover utilizes fuel-cell electric vehicle technologies, aligning with Toyota's expertise in sustainable automotive solutions. The Lunar Cruiser is slated for deployment no earlier than 2032, coinciding with NASA's Artemis program, which aims to return humans to the Moon and establish a sustainable presence.
Toyota's ventures align with Japan's broader ambitions to become a significant player in the space industry. The Japanese government has set a target to conduct 30 rocket launches annually by the early 2030s, aiming to position Japan as Asia's space hub with an 8 trillion yen space industry. This vision includes supporting startups like IST and Space One, fostering innovation, and expanding Japan's presence in space exploration.
While Toyota's entry into the space sector is promising, it is not without challenges. The development of space-grade technology requires rigorous testing and significant investment. Additionally, the competitive landscape of the space industry, with established players like SpaceX and emerging startups, presents both opportunities and obstacles. However, Toyota's engineering expertise, coupled with strategic partnerships, positions the company to make meaningful contributions to space exploration.
Toyota's foray into the space industry signifies a bold expansion of its mobility mission, extending its reach from Earth to the Moon. Through investments in rocket technology and the development of the Lunar Cruiser, Toyota is poised to play a pivotal role in the next era of space exploration, embodying the spirit of innovation that has been the hallmark of its automotive legacy.